![]() ![]() ![]() Your planning should start several months before the holidays actually happen, because if you wait too long, you won’t be able to adequately prepare your store, your marketing, or your team for the biggest shopping season of the year.Īnd without adequate preparation, you could miss out on multiple valuable chances to make money. Not next month, and certainly not a week before Christmas. If you’re an online store owner, or you work for an agency that creates content for eCommerce websites, the time to think about the holidays is now. The holidays are probably the last thing on your mind. If you need some easy inspo, just check out those links! Now, I’d love to hear from you.In many parts of the world, September means warm weather, back to school for the kids, and a few weeks more of BBQs or weekend getaways to the beach. Two of my favorite gift guides come from adorable home and stationary brands, Rifle Paper Co. ![]() So, whether you create a holiday gift guide for your store alone, or join a gift guide placement, promoting it will help give your company the extra visibility and boosted brand awareness it needs for the final quarter. Creating customer lifetime value (CLTV) for Q4 will guarantee your success at the end of your fiscal year. It’s a beneficial way to advertise your products without spending a single cent, increase traffic easily to your website, convert your newsletter subscribers into paying customers and generate shareable content for your social media. The use of gift guides at the start of Quarter 4 might just be the perfect strategy to get ahead of your competition. Are you curating for moms shopping for themselves? Moms shopping for their teen daughters? Those with minimal or modern styles? The more specific you are, the more likely you’re able to give shoppers great gifting ideas at different price ranges, or find the “perfect” gift that doesn’t leave their mind! It’s vital that when creating your own brand’s gift guide, you hit the nail on the head when it comes to specific styles/products your target market is drawn to. Any form of content that offers real value to your customers is going to create attraction, even if it’s in small amounts. For example, if your products are on a luxury scale, doing a holiday gift guide titled, “Holiday Gift Guide: Products for $100 or Less” could be the perfect strategy that rises above the noise to get consumer’s attention. The concept is to create a thematic list of products that your target audience would be interested in, or be most inclined to purchase. Whether that’s creating your own on Instagram under an “IG Guide”, adding one to your website, or finding some of the best resources to land Holiday Gift Guide Placements, will set you and your company off on the right foot for Q4! And one of the best ways to get ahead and trending between October and December is publishing a Holiday Gift Guide. Be the first to trend and long for creating customer lifetime value (CLTV). So, how can you and your brand take advantage of the 4th quarter? BE ON TIME. And with the hysteria that comes with shopping for the Holiday Season, customers are coming to your brands to spend, not browse. It’s necessary that at this time of year, companies should long for boosting profits, engagements and sales to end the year on a high note amongst their competitors. Quarter 4 is HereĪs most of us are aware, we are now at the start of Quarter 4, and Q4 can be a make-or-break situation for many of our favorite brands. Providing them with a gift guide in the early season can cause you to be on their mind more, and then ultimately increase sales. And that’s why engaging with your customers EARLY is extremely important. It also makes sense why you may be already seeing holiday commercials on your TV screen, Wishlists on TikTok or Christmas decorations in Target before Halloween even occurs. Am I the only one that feels as though Black Friday shopping starts earlier and earlier each year? Well, that’s because brands and companies are trying to get ahead of strategy for the busiest time of the year. ![]()
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